MobGold Announces Launch of Push Notification Ad, Conversion Tracking and Ad Optimizer

Posted on 17 July 2012 by eric

MobGold mobile ad network has just launched three new improvements which are Push Notification Ad, Conversion Tracking and Ad Optimizer. These features are available on MobGold mobile ad platform. The launch of these three features is to increase the effectiveness and efficiency of advertisers’ mobile ad campaigns.

Push notification ad is the type of mobile ad that available after smartphone users install an app that uses the push notification feature. After installation, a notification is added to the main screen of the device. When an event occurs, the app generates a notification which is pushed to the users with the aid of sound, onscreen alert or badge. Advertisers can use this technique to alert smartphone users to their company news or event.

Conversion tracking allows advertisers to track various actions or goals on their mobile site like clicks, signups, downloads, etc. With this feature, advertisers can better monitor the success of the mobile ad campaign. This is usually done by placing a conversion tracking code into the source code of a page immediately after the success of a conversion such as a thank you page after a sign up.

Ad optimizer is an upgrade feature for the targeting option. Advertisers now can specifically target various feature phones which are still used dominantly in countries like Indonesia. They can also choose a specific state or province or city instead of the whole country to advertise.

“Lately worldwide mobile ad spending has increased because of the popularity of smartphone. This is why MobGold focus on Android & iPhone at the moment by launching features that are related to these two major smartphone OS’s.“ said Fanny Lie, the head of MobGold business development. “MobGold has a vision to become the most advanced mobile ad network so this launch will be the correct step for MobGold.”

Limited Promotion Offer Is Extended!

Posted on 3 July 2012 by eric

Due to positive feedbacks and as an appreciation for using our service, therefore we proudly announce that free 50% extra fund for Advertisers and up to 20% extra revenue for Publishers are extended until end of July 2012.

See Advertiser promotion here http://www.mobgold.com/web/advertiser/special-offer
See Publisher promotion here http://www.mobgold.com/web/publisher/special-offer

Android Push Notification

Posted on 3 July 2012 by eric

For Advertisers, do you want higher Conversion Rate%, right? And For Publishers, do you want to earn more from your impressions, right? We do believe that your answer is YES.

MobGold answers your needs by launching this Push Notification Ad. Your ads are directly & seamlessly appeared on Notification Manager of end user’s Android handset. It works like ‘instant notification’ for end-user to see your ads without having to browse internet or using an app.

For Publishers, this will not require you any extra works. It’s already available in our Android SDK. Using this feature, End-Users even does not need to open your apps. As far as your apps are installed using our SDK, then it will drive more impressions & clicks to your apps, means you’ll earn more revenue$.

Conversion Tracking

Posted on 3 July 2012 by eric

Good News for Advertisers! MobGold has just launched new Conversion Tracking’ feature. When users visit your site then you want to know exactly whether they sign-up to your service, buy your product, download your apps or other conversion actions. MobGold understands your situation, so now you can track your conversion number compared to click number or visit number to your sites.

This tracking will only verify that only completed actions are counted. How it works? See on our Wiki http://wiki.mobgold.com/wiki/Conversion_Tracking for details.