MobGold mobile ad network has just launched three new improvements which are Push Notification Ad, Conversion Tracking and Ad Optimizer. These features are available on MobGold mobile ad platform. The launch of these three features is to increase the effectiveness and efficiency of advertisers’ mobile ad campaigns.
Push notification ad is the type of mobile ad that available after smartphone users install an app that uses the push notification feature. After installation, a notification is added to the main screen of the device. When an event occurs, the app generates a notification which is pushed to the users with the aid of sound, onscreen alert or badge. Advertisers can use this technique to alert smartphone users to their company news or event.
Conversion tracking allows advertisers to track various actions or goals on their mobile site like clicks, signups, downloads, etc. With this feature, advertisers can better monitor the success of the mobile ad campaign. This is usually done by placing a conversion tracking code into the source code of a page immediately after the success of a conversion such as a thank you page after a sign up.
Ad optimizer is an upgrade feature for the targeting option. Advertisers now can specifically target various feature phones which are still used dominantly in countries like Indonesia. They can also choose a specific state or province or city instead of the whole country to advertise.
“Lately worldwide mobile ad spending has increased because of the popularity of smartphone. This is why MobGold focus on Android & iPhone at the moment by launching features that are related to these two major smartphone OS’s.“ said Fanny Lie, the head of MobGold business development. “MobGold has a vision to become the most advanced mobile ad network so this launch will be the correct step for MobGold.”